In 2009, Tory Lanez released his debut mixtape, T.L 2 T.O. While Lanez lived in South Florida, he began directing some of his music videos, and posted them on his YouTube channel. Sean Kingston was interested in Lanez after seeing a video of him freestyling over Lloyd Banks' "Beamer, Benz, or Bentley". In February 2010, Kingston contacted Lanez, telling him to meet up with him, during Justin Bieber's tour and later got him to perform on there live. In 2010, Lanez released the mixtapes, Just Landed, One Verse One Hearse, Playing for Keeps and Mr. 1 Verse Killah. In 2011, Lanez signed a record deal with Kingston's Time is Money Entertainment and released the mixtapes, Mr. Peterson, Chixtape, and Swavey. He later left the label to be an independent artist. In 2012, Tory Lanez released the mixtape, Sincerely Tory, Conflicts of My Soul: The 416 Story in 2013, and Chixtape II in 2014. In April 2014, Tory released two episodes of the "Public Swave Announcement", of behind the scenes of the "These Things Happen Tour" with G-Eazy and Rockie Fresh. On June 2, 2014, Lanez released the song, "Teyana", as a tribute to singer Teyana Taylor. Taylor responded with the track, "Dreams of Fuckin' an R&B Bitch". On June 6, 2014, Lanez released, "The Godfather", a song to announce that he was going to start a series called, Fargo Fridays, only releasing songs, albums, or videos on Fridays on HotNewHipHop. The songs, "I'll Be There", "Talk On Road", and "Balenciagas" were released later that month.
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